So while I have been recently enjoying a creative journey with a new photography project (I blogged a bit about it here), I have had my peripheral vision scanning for inspiration. Food photography is actually quite simple and not to be over complicated. I of course need to remind myself that the next time I have out 3 Einstein flash heads with an array of soft boxes, reflector cards, a roll of diffusion film, and a lit backdrop, and assorted other paraphanalia.
I jest of course (not really), but like anything, there are a million ways to skin the cat…(thats a bizarre saying isn’t it?!) Not sure where I heard that one, but I wish I never did now that I think of it!
Meet the Artist – David Loftus
(from his website)
Award-winning, influential and internationally acclaimed, David Loftus’ photographs for the books of Jamie Oliver, Rachel Khoo, Gennaro Contaldo, Elizabeth David and April Bloomfield have brought food to life for millions of people. For over 20 years, David has photographed over 100 books including all but one of Jamie Oliver’s international best-sellers. He has also directed television commercials including one of the most successful food ads of all time, for UK supermarket Sainsbury’s.
(click on the image to read more!)
So after spending a few moments admiring his food photography, I was a fan (and hungry!) I mean, I like this guys approach….
One light (albeit a big one….diffused sunlight!) and simple tools to harness that light. His work is simply amazing! I still can’t believe the story he is able to tell in his images with one light! As I trip over the wires throughout my temporary studio setup here in my apartment, I think I might need to rethink my own strategy LOL!
So I was first introduced to his work thru Jamie Oliver on Instagram and soon after that, took a deeper dive into this artists work. In fact, I might just order his book over on Amazon. Looks quite delicious 🙂
I’ll embed a couple of cool videos of his below, but make sure and visit more of his work with the links below. As you will see from his gallery on his main site, he also creates some beautiful travel and portrait work as well.
Hope this inspires you as much as it does for me 🙂
His work is all over the place, but to start with, make sure and stop by his beautiful site right here. He is quite an active Instagrammer if you want to follow him over here, and he shares a few tips and tricks at his youtube channel over here. An of course, you can grab his book over here!
Thanks for sharing your art with us David 🙂